Diagnose before prescribing
We never arrive with a predetermined answer. Every engagement starts with listening and understanding before recommending anything.
20+ years. Oxford-trained. Lean Six Sigma-certified. Grounded in the real challenges of scaling B2B businesses across APAC.
Senior operations leader with 20+ years designing, scaling, and optimising commercial and operational infrastructures across B2B SaaS, FinTech, and technology-enabled businesses.
I combine a systems-thinking mindset with hands-on delivery — translating executive strategy into scalable operating models that compound efficiency as businesses grow. I've owned P&L, reduced operating costs, built high-performing teams, and built the data infrastructure that enables board-level decision-making.
I bring equal depth in commercial operations — revenue architecture, customer lifecycle, CRM systems — and organisational operations: capacity planning, workforce design, vendor governance, and SLA management.
10N refers to Latitude 10° North — the line that runs through the heart of Southeast Asia, crossing Singapore, Malaysia, Thailand, Vietnam, and the Philippines. It's the geography this business was built to serve.
It's also a play on a perfect score of 10 using the initial of the principal consultant — Neeraj Dhanothia. Two meanings, one name: regional roots, and a commitment to excellence.
Senior roles across B2B SaaS, FinTech, and tech-enabled businesses in Singapore, London, and globally.
We never arrive with a predetermined answer. Every engagement starts with listening and understanding before recommending anything.
Good operations shouldn't depend on any one person. We build systems, processes, and infrastructure that work without constant intervention.
Improvements without measurement are just stories. We define success metrics before we start and report against them honestly.
We don't hand you a slide deck and walk away. We work alongside your team to implement, not just advise.
Our clients are early-stage and capital-efficient. We always recommend solutions appropriate to your stage — not the most complex option.
We understand the nuances of operating across Singapore, Malaysia, Thailand, Vietnam, the Philippines, and beyond.